OpenAds for Higher Website Returns?

OpenAds is comparable to Google AdSense except that it allows web publishers to display ads from a variety of ad networks. The company is the latest venture of James Bilefield, who used to run the European operations of Skype. See:

http://www.openads.org/

http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/07/26/cnad126.xml