10 Marketing Books to Read

10 marketing books for those interested in the subject:

1. Advertising Secrets of the Written Word by Joe Sugarman

2. Influence: The Psychology of Persuasion by Robert Cialdini

3. Cash Copy by Dr. Jeffrey Lant

4. Cashvertising by Drew Eric Whitman

5. Tested Advertising Methods by John Caples

6. Ogilvy on Advertising by David Ogilvy

7. Scientific Advertising by Claude Hopkins

8. The Ultimate Sales Letter by Dan Kennedy

9. How to Write a Good Advertisement by Victor Schwab

10. Breakthrough Advertising by Eugene Schwartz