Local Video Ads from Everyone?

US start up turnhere.com hopes that in future everyone will have their own video ad. It's slogan is "Short Films, Cool Places", and it's busy making them, with the hope that it can syndicate them out. In our view, video is the way the web will eventually go, where everyone can have their own "TV station". The Mercury news has an article on the company:

http://www.mercurynews.com/mld/mercurynews/15441702.htm